The Team
Meet the team
The people behind the brand.
DEAN SHERRIFF
Co-Founder & CEO
Dean exemplifies a wealth of experience and an unwavering passion for product innovation that propels our business to new heights. Since the inception of Empire, his vision has been very clear: to provide only exceptional quality equipment and unparalleled customer service, all while fostering a steadfast commitment to ensuring that Empire remains the premier brand in the fight industry.
MARK STANLEY
Co-Founder
Mark brings over 30 years of experience in sales and was recognised for increasing sales, expanding market reach and enhancing customer engagement. Mark’s approach is characterised by a commitment to fostering relationships with customers and partners alike, ensuring our brand remains synonymous with quality and reliability.
JAMIE SHELDON
Director
Jamie, responsible for product performance is devoted to ensuring that every product we offer adheres to the highest standards of performance durability and safety. With a deep understanding of boxing equipment, a genuine passion for the sport, meticulous attention to detail, and an unwavering commitment to excellence, Jamie cultivates trust in our brand.
KIMBERLY COOK
Office Manager
Kimberly Cook, our Office Manager, plays a key role in the smooth operations of Empire Fight Store. Her exceptional organisational skills and proactive approach empower our team to provide outstanding service. With keen attention to detail and effective communication, Kimberly fosters collaboration and enhances our positive company culture. Her commitment to efficiency and excellence is fundamental to our success, making her an invaluable asset to our team.
SARAH KENNEDY
Office Administrator
Sarah Kennedy, our Office Administrator, is essential in streamlining our daily operations and ensuring a smooth workflow within Empire. With her strong organisational capabilities and effective multitasking skills, Sarah supports our team in delivering outstanding service to our customers. Her meticulous attention to detail, combined with her friendly demeanor, creates a welcoming environment for both colleagues and clients alike.
REECE KEETING
Operations Manager
Reece Keeting, our Operations Manager, optimises our supply chain and ensures efficient e-commerce operations. With expertise in logistics, he enhances customer experience through timely deliveries and streamlined processes. His attention to detail and commitment to continuous improvement drive operational excellence and reinforce our brand confidence. Reece’s leadership is crucial in upholding the high standards and premium quality of our combat sport equipment.